(Edmonton, Alberta, April 2009) –– At the first annual Reaching New Markets Conference, Donovan Creative spoke to the Alberta manufacturing industry on ways to pitch, position and market Alberta innovation in tough economic times.
Hosted by the Government of Alberta and Edmonton Economic Development Corporation, the conference attracted over 100 small and mid-sized business owners and managers seeking strategies on expanding into new and untapped domestic and global markets.
“Effective brand positioning is critically important for local and global companies alike,” said Michael Donovan, President and Creative Director of Donovan Creative. “I was glad to share our knowledge of brand, marketing and pitching with such an enthusiastic group of business leaders and entrepreneurs. Helping Alberta companies reach their fullest potential is important, especially in competitive times. This province is rich with innovation; our part in this conference was to help companies see innovation with fresh eyes, and to put forward strategies that can help them build new value, leverage and perception around existing and emerging products and services. Brand can help you do that; couple a strong brand foundation with an innovative marketing strategy and excellent follow through and you have a greater recipe for success.”
Donovan Creative is a full-service marketing and communications agency offering integrated services in market research, brand development, brand management, public and media relations, advertising, and interactive and web development. For more, visit donovancreative.com.
For more information, contact:
Michael Donovan
President & Creative Director
Donovan Creative Communications
780.428.0411 (Ext. 101)
michael@donovancreative.com
