Donovan Creative named Agency of Record for second year

for Dominator Clothing, North America

July 31, 2006 - Donovan Creative Communications is pleased to be named Agency of Record for the second year running for Dominator Clothing, North America. The clothing company, founded by NHL all-star goaltender Dominik Hasek, is expanding operations in the United States and is undergoing a full re-brand of corporate marketing and promotional assets.

“We’re very excited to be working with the people at Dominator again,” says Michael Donovan, President and CEO of Donovan Creative Communications. “They have been given some coveted awards for the quality of their clothes since launching into North America three years ago, and with a new nationwide partnership with Lifetime Fitness which gives them access to 180 store locations, Dominator is poised for some big growth. We want to grow the brand to reflect the kinds of people who are Dominators – everyday people who make a difference to other people, themselves, and the world. Everyday Dominator is the culture behind the clothes and the quality of the people who wear them. We’re going to be putting programs in place this year that speak to that Dominator spirit.”

Dominator is headquartered in Detroit, Michigan and Prague, Czech Republic, with 80 retail outlets throughout the United States.