MAY THE LABOUR FORCE BE WITH YOU

-- Tapping The Power Of Online Recruitment

Canada's labour market is drying up. Economic and demographic forces have created a situation in which employers are chasing after fewer qualified candidates. This overall trend is expected to last 10 to 15 years, despite our recent economic turndown. So, what’s left for you to do?

Research reveals that online recruitment is now about four times more effective than print media. The internet is now the best source of quality candidates, many times more effective than print advertising. Moreover, online recruitment costs a fraction of print advertising, enabling recruiters to slash print advertising budgets. This translates into benefits for the employer such as lower cost per hire, reduced manpower to manage applications, increased speed and effectiveness of all recruitment-related operations.

Recruiting online is not only a viable alternative in today’s competitive job market, it’s revolutionizing the recruitment world by rapidly becoming the vehicle of choice to recruit people who are technically savvy, up-to-date and willing to try new options.

BUILD STRONGER BRAND

Online recruitment allows companies to conduct more than advertising, database search and application management by joining in the rising trend of using corporate recruitment videos, online interviews, online recruitment networking and other services such as forums, blogs and recruiting news. These online recruitment tools not only help build a stronger employer brand, they promote the company as an employer of choice to future prospects because of the pervasive online presence.

Online recruitment offers recruiters the added advantage of having their ads appear on the web for 30-60 days, rather than in one edition of a printed newspaper. Though formats differ from site to site, job boards generally allow enough space to describe positions in detail, so recruiters don't pay based on space taken. Some job sites allow once-off postings to advertise vacancies on an ad hoc basis, while other sites offers bulk discounts or subscription packages.

TRACK COSTS Online job boards also allow companies to be proactive in their recruitment practices by watching for potential candidates who may have resumes online even if they're not currently looking. Despite the belief that online recruiting yields countless untargeted resume, most job sites allow recruiters to reject resumes with unwanted keywords and locations.

There are also multiple posting tools that simplify the process of posting job details to multiple job boards and include utilities for managing the purchase of job board advertising as well as tracking costs and success rates by job board. Just like printed publications, audited figures are available to compare the popularity of different job boards.

EVOLVE WITH THE TIMES

Companies that are evolving with the times are adopting online strategies to leverage the effectiveness of employee hiring and retention. Online recruitment offers many benefits, one of which is creating a universal presence that is potentially viewed by thousands of people who are not only potential employees but potential customers.

To further tap this vast market, consider building career microsites to cover all recruiting activities. Make the sites time sensitive or keep them online permanently. You can customize the messaging for each microsite, making more information available to candidates concerning your company, culture, brand values and more. Microsites can also significantly improve your company’s online reach through search engine optimization (SEO) as people search information on your company.

Back this up with a resume management tool and you have a powerful strategic solution that will save you a great deal of time and money, help you quickly find qualified candidates, and share this information with coworkers and clients around the office and the world.

DCC LABOUR EXPERTS AT YOUR SERVICE

Streamline your recruiting process from initial contact and job requisition through final offer and hire. DCC is a proven expert in creating innovative human resource strategies to help you attract, retain and engage people for long-term success.

DCC’s HR Assistant ® will help you share and manage information easily, update postings, record postings for retrieval and reuse, and measure the effectiveness of your recruiting campaigns.

These are tools you can start to use today to create a better response around your career and job opportunities – while making your department more efficient and spending less on recruiting initiatives. Best of all, it’s easy to use as Word. Just plug and play into your exiting recruiting and retention strategy.

Want to re-craft your company website? Contact us at 780-428-0411 or click here.