Marketers wring their hands in glee at the thought of reaching millions of potential customers for just pennies a head. So how do you tap into the promise of networks like Facebook and MySpace? For starters, stop thinking of users as “customers” and more like, well, people! ...more
The secret formula revealed! Create the next hot viral campaign that achieves cult-like status for your company and generates hundreds of millions of hits online. Just follow the award-winning Blendtec formula! (Or start with simple contest banner ads that deliver record-breaking results like our campaign did for EIA.) ...more
So you built your website long ago, and now it collects cyber dust in a galaxy far away. Forget about the latest bells and whistles! You probably need to revisit the basics -- why you built the site to begin with and what’s in it for visitors. Here are some quick tips to put more zip in your content and zing in search engine results. ...more
The severe labour shortage is wreaking havoc in Alberta and across Canada. Alberta is looking to attract about 24,000 foreign workers yearly. If you’re not using online strategies to attract and retain skilled talent from the global talent pool, what’s stopping you – saving all that time, money and manpower? ...more
Forget about Web 2.0, 3.0, and all that buzz word mumbo jumbo. Good marketing is good marketing, wherever it is. You don’t have to be a geek to join the revolution. We’re standing by to show you how to get started on the path to online marketing excellence, one simple step at a time. ...more
